Woolbuddy

Woolbuddy is a needle-felting brand founded by Jackie Huang, a former 3D artist at Lucasfilm, offering premium felting kits, wool roving, and felting mats. Designed around a zero-waste, eco-friendly philosophy, the brand is beloved by crafters worldwide, repeatedly ranked as a bestseller in Amazon's handicrafts category, and sold across multiple global markets.

Woolbuddy is an Amazon bestseller in the West, yet almost unknown in Taiwan; the crafting audience is scattered across niche groups where paid ads can't reach — influence there has to be grown through content.

We put the brand's strongest asset — the founder's story as a former Lucasfilm artist — at the heart of the narrative, produced a series of Mandarin needle-felting tutorials, and rode IG Reels and YouTube Shorts into the crafting community, while optimizing Amazon product pages so that attention actually converted into orders and long-tail sales.